Lisette Sutherland
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Increase engagement through happiness with Silkbricks

by Lisette Sutherland | Mar 6, 2013 | Employee Engagement

This week, I had the pleasure of meeting with Silkbricks, a Dutch company based in Den Haag. They’ve built a SaaS tool that helps increase workplace engagement by incorporating the personal passions of employees into a company’s corporate vision....

How to eat an elephant – an interview with Maarten Koopmans

by Lisette Sutherland | Feb 27, 2013 | Interviews

Maarten Koopmans is a physicist and a software architect. We worked together (remotely) from 2006 to 2009 helping to build a genius online project management tool called Qtask (now, Prolific). Maarten is one of the smartest people I know (which says a lot given my...

Six strategies to increase engagement and retention

by Lisette Sutherland | Feb 14, 2013 | Community Design, Community Management

This week, I was asked to give a presentation at the Chase Conference in London highlighting the benefits of private social networks and presenting six strategies for increasing an organisation’s engagement and retention rates. The attendees were decision makers...

Enchant your customers by helping them succeed

by Lisette Sutherland | Feb 6, 2013 | Community Design

This week, I met with Octavalent, a company in the historic Dutch town of Delft, which has developed software for employment agencies. Octavalent contacted me because they want to not just provide useful software, but truly engage and enchant their customers. I jumped...

Evaluate your engagement strategy regularly

by Lisette Sutherland | Jan 30, 2013 | Community Design

Last week, I met with the Technical Association of the Paper and Pulp Industry (TAPPI) to help them start setting up a private social network. I especially enjoy these strategy design meetings because I love learning about different organizations. In just one hour, I...

Create a community where great things can happen

by Lisette Sutherland | Jan 23, 2013 | Community Design

Most of my friends know that I’m a big fan of rockumentaries (documentaries about rock bands). Many evenings after I finish work, I settle into my favorite chair and either read a book or find a video about a particular band, or a music scene, or an era in time....

Measuring community success: Involved, Engaged, Enchanted

by Lisette Sutherland | Jan 16, 2013 | Community Design

For the last year, my colleague Gretchen and I have been writing a workbook together about how to design and create successful online communities. We are currently tackling the metrics section… wrestling with data and researching the best ways to define and...

Welcome new members with generosity and thoughtfulness

by Lisette Sutherland | Dec 19, 2012 | Community Management

A couple of weeks ago, I placed an order with Viking, an office supply company, because they were offering a free coffee maker with every purchase of over 40 euros (it was a particular one I’d been wanting). There are things that are always good to have in stock...

Discover how private social networks can build a thriving membership

by Lisette Sutherland | Dec 5, 2012 | Community Design, Community Management

To request a speaking engagement, please email lisette@lisettesutherland.com Last week I had the pleasure of traveling to London to attend the Discovery Day conference hosted by Advanced Solutions International. The attendees were decision makers for organizations...

Understanding your audience

by Lisette Sutherland | Nov 14, 2012 | Community Design, Community Management

Private social networks succeed when organizations offer their members features that they NEED. So the first step in building a useful community – is to understand who you are building it for. Once you understand who you are speaking to, you can create content...
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