This week someone asked me “what exactly does an online community manager do?” I decided to answer in the form of a job description. Please feel free to copy and use the text in your own search to find an online community manager.
The online community manager is responsible for designing, implementing, maintaining and evaluating the online community. This includes ensuring member engagement while aligning with the organizations needs. In essence, the community manager is the voice of the organization to its members, and a voice of the members to its organization.
- Create and evaluate community goals and metrics
- Provide monthly report to leadership
- Communicate member and community needs to leadership
- Connect members to each other and to needed resources
- Keep content current
- Highlight member achievements & thank them for their contributions
- Moderate conversations
- Train other moderators
- Identify champions and ask them to contribute
- Welcome new members
- Consolidate and maintain frequently asked questions
- Excellent written and verbal communication skills
- Excellent interpersonal skills
- Excellent analytical skills
- Good time management skills
- Training and presentation skills
- Professional qualifications in a relevant discipline
Expected time allocation (copied from FeverBee.com)
- Recruitment. Persuading more people to join.
- Content. Creating and editing material.
- Relationships. Building relationships with top members, welcoming people, recruiting and managing volunteers.
- Events/Activities. Planning and executing events/activities for the community.
- Strategy. Collect and analyzing data. Setting and communicating the future direction of the community.
- Moderation. Removing the bad stuff, encouraging the good stuff. Initiating conversations.
- Technical. Platform upgrades and maintenance.
- Business/Misc. Integrating the community with the business, fighting for resources, ensuring business objectives are met and expectations are realistic.