Lisette Sutherland
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Benefits and challenges of public social networks

by Lisette Sutherland | Aug 29, 2012 | Community Design, Community Management

“Indeed, social networking conversations create a level of immediacy and a kind of public intimacy that is impossible with traditional marketing. ” – Social Media: Report (PDF) As we all know, public social networks can be great tools to help...

Do you need an online community?

by Lisette Sutherland | Aug 22, 2012 | Community Design, Community Management

“Above all, it should be established that there is a need for a community and it will 
offer compelling value…” – Rod Baptie, President of Baptie and Company Businesses and organizations are always searching for ways to increase communication,...
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