Lisette Sutherland
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Designing an engagement strategy: an overview

by Lisette Sutherland | Nov 7, 2012 | Community Design

Over the last few years, I have helped deploy a lot of private social networks. As I watched more and more networks setup, a pattern for success began to emerge. With this information, my colleagues and I developed a workbook to help organizations create a successful...

What does a private online community do?

by Lisette Sutherland | Oct 31, 2012 | Collaboration, Community Design, Community Management

It’s important to understand the functionality that private online communities offer to determine how a network would best suit your organization. Essentially, private social networks act as one or more of the following: 1. Networking Environment 2. Resource Hub...

The importance of a social media strategy

by Lisette Sutherland | Sep 12, 2012 | Community Design, Community Management

“Sustainable solutions only happen by design. Good design is strategic, intentional and — as companies like Apple demonstrate — profitable.” – David Armano In the last few weeks, we’ve gone over the basic questions to ask when deciding whether...

Benefits and challenges of private social networks

by Lisette Sutherland | Sep 5, 2012 | Community Design, Community Management

“One of the main reasons for members to join the community is the opportunity to exchange key business intelligence and information with others who work in the same sector or functional area, with similar responsibilities in similar organisations.” – ...

Benefits and challenges of public social networks

by Lisette Sutherland | Aug 29, 2012 | Community Design, Community Management

“Indeed, social networking conversations create a level of immediacy and a kind of public intimacy that is impossible with traditional marketing. ” – Social Media: Report (PDF) As we all know, public social networks can be great tools to help...

Do you need an online community?

by Lisette Sutherland | Aug 22, 2012 | Community Design, Community Management

“Above all, it should be established that there is a need for a community and it will 
offer compelling value…” – Rod Baptie, President of Baptie and Company Businesses and organizations are always searching for ways to increase communication,...
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