Lisette Sutherland
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Six strategies to increase engagement and retention

by Lisette Sutherland | Feb 14, 2013 | Community Design, Community Management

This week, I was asked to give a presentation at the Chase Conference in London highlighting the benefits of private social networks and presenting six strategies for increasing an organisation’s engagement and retention rates. The attendees were decision makers...

Enchant your customers by helping them succeed

by Lisette Sutherland | Feb 6, 2013 | Community Design

This week, I met with Octavalent, a company in the historic Dutch town of Delft, which has developed software for employment agencies. Octavalent contacted me because they want to not just provide useful software, but truly engage and enchant their customers. I jumped...

Evaluate your engagement strategy regularly

by Lisette Sutherland | Jan 30, 2013 | Community Design

Last week, I met with the Technical Association of the Paper and Pulp Industry (TAPPI) to help them start setting up a private social network. I especially enjoy these strategy design meetings because I love learning about different organizations. In just one hour, I...

Create a community where great things can happen

by Lisette Sutherland | Jan 23, 2013 | Community Design

Most of my friends know that I’m a big fan of rockumentaries (documentaries about rock bands). Many evenings after I finish work, I settle into my favorite chair and either read a book or find a video about a particular band, or a music scene, or an era in time....

Measuring community success: Involved, Engaged, Enchanted

by Lisette Sutherland | Jan 16, 2013 | Community Design

For the last year, my colleague Gretchen and I have been writing a workbook together about how to design and create successful online communities. We are currently tackling the metrics section… wrestling with data and researching the best ways to define and...
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